Citaat #2: Ryan Dohrn (over community management)

“Creating a fraternal environment on your site is very important. You want users to come back often. This does not mean that they expect you to open up your site and allow them to trash each other, your advertisers or your business/magazine. Since birth humans are looking for leadership. They are looking to be guided. But, just like raising kids, you can go too far and then your users will rebel. Guiding or leading the discussions online is the first secret to success.”

In het 2e deel van het W3 model besteedde ik aandacht aan de rol van de beheerder. Het bovenstaande citaat bekrachtigt het belang van de community manager.

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